Purmamarca, Argentina is a small town in the Jujuy Province of Argentina.
The name of the town comes from the Aymara language and is sometimes translated to “town of the virgin land.”
Purmamarca is most famous for the Cerro de Los Siete Colores, or the Hill of the 7 Colors.
This photo was taken as you approach the town from the city of Jujuy. The entire area boasts gorgeous mountains covered in lush, green trees and other spots of color that come from the mineral deposits in this area. It is definitely worth renting a car, so you can enjoy this beautiful area at your own pace and stop for photos whenever you please.
It is worth stopping in town because you get other great, close-up views of the Cerro de Los Siete Colores.